Roblox is one of the most popular gaming platforms for both kids and adults today. Since its launch in 2006, it has grown enormously and now has over 150 million monthly active users. However, to take it to the next level and stay ahead of the competition, there are some key things Roblox could focus on.

Improve character customization options

One of the most enjoyable aspects of Roblox is being able to customize your character and make it unique. However, the current customization options can feel a bit limited. Roblox should expand the variety of items, accessories, skins and textures that are available. Things like customizable facial features, hairstyles, clothing options from different eras/styles and unlockable rare items would give players a lot more creative freedom to individualize their avatar. They could even introduce character creation tools that are more advanced than the current blocky avatar builder. Giving players endless possibilities to design the perfect character will hugely boost player engagement and satisfaction. It will also encourage people to spend more time and money on customizations.

Roblox already has a thriving marketplace for buying and selling in-game items. However, the range of things you can get for your character could be far more extensive. Partnering with popular brands, movies, games and franchises to create officially licensed outfits and gear would introduce high quality new items. This would appeal to fans and encourage cross-promotion. Unique promotional items tied to real-world events could also get people excited. Some limited time rare collectibles would drive demand. Overall, the goal should be giving players constant new reasons to freshen up their look in Roblox.

Improving character customization in these ways takes Roblox gameplay to a new level of creative freedom and self-expression. When players feel deeply connected to their personalized avatar, it makes the entire virtual world more immersive and fun. They will want to show off their unique style to other users. The social aspect of customization keeps the Roblox community vibrant and growing. For the company, it increases product variety in the marketplace and opens up new monetization opportunities through purchases. Everybody wins.

Expand into new genres

Another excellent strategy is expanding Roblox’s game selection into new genres beyond just sandbox and simulation games. While those styles have served it well so far, diversifying the platform will attract entirely new demographics. Some genres that would be great fits include:

  • Roleplaying games (RPGs) - Based around leveling up characters, adventuring in fantastical worlds, and creative storytelling. Huge potential for iconic IPs.

  • Battle royale games - One of the most popular genres today. Roblox already has successful examples to build on.

  • Racing/sports games - Official licenses from real leagues/teams could draw in fans. Unique multiplayer modes too.

  • Horror/survival games - Age ratings would need adjusting but the genre is popular and spooky themes fit Roblox artsyle.

  • Multiplayer online battle arenas (MOBAs) - Complex strategic gameplay keeps players engaged for a long time. eSports potential.

By systematically growing the selection in novel genres, Roblox ensures it remains diverse and appealing to all demographics as tastes change over time. Quality titles built around popular franchises/IPs would turbocharge this process. The platform should also implement advanced creator tools, tutorials and moderation to help developers easily build games in any genre. With the new options, players have endless engaging content to explore within Roblox instead of moving to separate game platforms. This locks in the user base and leads to more time/money spent.

Focus on a robust creator economy

Arguably Roblox’s biggest strength is its thriving creator community developing amazing new games and experiences. Nurturing and empowering these developers should always be a top priority area of focus. Some ways to supercharge the “creator economy” include:

  • Improving monetization opportunities and payout percentages for top earning creators. This incentivizes high effort development.

  • Expanding educational resources like free courses on programming, art, design thinking and entrepreneurship. Builds critical skills.

  • Financing select teams of star developers to work on ambitious projects. Foster creativity at a larger scale.

  • Hosting virtual/in-person Creator Conferences for networking, inspiration and mentorship. Foster community bonds.

  • Marketing successful titles across Roblox channels to maximize visibility and player bases. Creators share in revenues.

  • Opening limited crowdfunding on prototypes to generate interest and capital for ambitious visions.

When creators feel truly supported and can make a sustainable living on the platform, the quality and quantity of player experiences will exponentially grow over time. Investing in this community ensures Roblox always has a pipeline of innovative new content fueling further success into the future.

In conclusion, consistently improving character customization, expanding the game genres offered, and nurturing a thriving creator community are three powerful ways for Roblox to take its empire to the next level in the coming years. By focusing efforts in these strategic areas, it can continuously deliver incredible new value to both existing and new users while cementing its position as the top gaming platform for a new era of players. The growth opportunities are massive if Roblox executes on its vision to be the most imaginative place in the world.